Hayarm Bildelar
Hayarm Bildelar
Reinventing auto parts branding through content, creativity, and consistency.
Client Overview
Hayarm Bildelar is a growing Sweden-based auto parts retailer offering affordable and high-quality spare parts for a wide range of European and Asian cars. They serve both private vehicle owners and professional workshops with an emphasis on reliability, availability, and service.
Key Results (Ongoing)
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
+300% engagement increase on Instagram within 2 weeks
Weekly campaign series recognized by followers and customers
Reels generated 15+ inquiries per video on average
Clear, consistent visual identity created across platforms
Flyer series used in-store and at local events with measurable customer recall
The Challenge
Hayarm Bildelar sought to strengthen their digital presence, differentiate from competitors, and translate their in-store customer loyalty into an online following. They needed a strategic and aesthetic transformation—one that brought their service-driven values into the digital world.
Scope of Work
Social media marketing strategy and execution
Weekly content campaigns based on brand archetypes
Videography for Instagram Reels and ads (DaVinci Resolve)
Audio refinement and voice design (Adobe Audition)
Graphic design for flyers, posts, brochures (Figma)
Brand identity development (voice, color palette, tone)
Facebook/Instagram Ads and post boosting
Google Business optimization
Creative Strategy
To help Hayarm stand out, we developed a weekly content architecture grounded in classic brand archetypes, each day serving a distinct emotional and informational purpose:
Tips Tisdag (Authoritative): Practical car care tips and myth-busting facts
Onsdag Reels (Jester): Fun, engaging videos featuring mechanics, tools, and behind-the-scenes action
Torsdag Teknik (Sage): Deep dives into auto technology, with a focus on education
Fredag Service (Caregiver): Customer stories, testimonials, and service values
Creative Strategy
To help Hayarm stand out, we developed a weekly content architecture grounded in classic brand archetypes, each day serving a distinct emotional and informational purpose:
Tips Tisdag (Authoritative): Practical car care tips and myth-busting facts
Onsdag Reels (Jester): Fun, engaging videos featuring mechanics, tools, and behind-the-scenes action
Torsdag Teknik (Sage): Deep dives into auto technology, with a focus on education
Fredag Service (Caregiver): Customer stories, testimonials, and service values
This structure offered rhythm, recognition, and emotional engagement—making Hayarm feel both trustworthy and human.
We also developed a unified brand identity, including a clean color palette, approachable yet expert tone of voice, and consistent visuals across all platforms and print materials. Every post, video, and flyer was aligned to build brand memory.
Creative Strategy
To help Hayarm stand out, we developed a weekly content architecture grounded in classic brand archetypes, each day serving a distinct emotional and informational purpose:
Tips Tisdag (Authoritative): Practical car care tips and myth-busting facts
Onsdag Reels (Jester): Fun, engaging videos featuring mechanics, tools, and behind-the-scenes action
Torsdag Teknik (Sage): Deep dives into auto technology, with a focus on education
Fredag Service (Caregiver): Customer stories, testimonials, and service values
This structure offered rhythm, recognition, and emotional engagement—making Hayarm feel both trustworthy and human.
We also developed a unified brand identity, including a clean color palette, approachable yet expert tone of voice, and consistent visuals across all platforms and print materials. Every post, video, and flyer was aligned to build brand memory.
Execution Tools
Video Editing: DaVinci Resolve
Sound Design: Adobe Audition
Design & Layout: Figma (Flyers, Brochures, Instagram templates)
Social Management & Ads: Meta Business Suite, Canva Pro
Creative Direction & Copywriting: Custom-built for engagement and clarity
Key Results (Ongoing)
+300% engagement increase on Instagram within 2 weeks
Weekly campaign series recognized by followers and customers
Reels generated 15+ inquiries per video on average
Clear, consistent visual identity created across platforms
Flyer series used in-store and at local events with measurable customer recal
Key Results (Ongoing)
+300% engagement increase on Instagram within 2 weeks
Weekly campaign series recognized by followers and customers
Reels generated 15+ inquiries per video on average
Clear, consistent visual identity created across platforms
Flyer series used in-store and at local events with measurable customer recal
“Nour helped us bring our personality to life online. Customers now recognize our tone, style, and even look forward to our weekly posts.” – Hayarm Bildelar Team
Hayarm Bildelar
★★★★★